Grocery delivery and its current situation
customers always expect a certain level of convenience from all sorts of work that they perform daily, from washing clothes to buying the grocery from a store they try to find out the easiest way of doing all those things that would help them to save their time. So that they could allocate that time to other works with the most priority. This behavior of customers gave birth to the concept of delivery of food, grocery, and other products to the customer’s doorsteps. These concepts allow the customer to order what they need from their place using their mobile phones and computers.
In this let, we talk about grocery delivery. People purchase the grocery items that they require on a weekly or monthly basis. It involves purchasing milk, bread, butter, and eggs, etc. The grocery delivery service eases out the haywire that is involved in this process. It allows you to purchase all your household requirements within few clicks of your fingers.
If the grocery store doesn’t adapt to the modern delivery service then it would cause a sense of inconvenience in the minds of the customer Because the customer has to visit the store to gather their requirements and need to wait in a long queue for billing. This would make you lose valuable customers. Every business grows and perishes based on the experience that you give to the customer.
Current state in grocery delivery
At the introduction of the grocery delivery, it was a bit slow in the USA when compared to other countries. In South Korea, 20% of the consumers were making their purchases through online delivery and only 7.7% of consumers were buying through an online platform in both the USA and Japan. Later the grocery delivery had become common throughout the world. Later most of the grocery stores adapted to the service after seeing its success.
In a recent study conducted by core sight, 36.8% of internet-using adults had bought their bodega from the online plan that is 93 million purchases were made in us alone. An average American spends more on groceries than other stuff. So grocery delivery can become a new stream for generating revenue.
Who is all doing grocery delivery?
At first, big brands like Walmart and Kroger have been doing this service. they have doubled the revenue through this service. Later the middle-sized department stores and chain stores started providing this service and they to earn additional revenue after providing this service. If you are a small-scale store owner reading this Don’t feel that this doesn’t suit my business. This suits you too. A small-scale grocery store named the hometown grocer added this service to their list and they succeed in it.
Pros and cons
1) customers are impatient and they don’t want to take place in activities that they don’t enjoy
2)It would reduce the haywire that gives a bad experience to the customer that would ruin your business
3) In this pandemic situation most of the customers use online shopping to purchase their needs so it would help you to create a new revenue stream for your business.
4) since all the purchase activities are done digitally you could get some insights on the customer behavior and you could also use this insight to measure the success of your business.
5)Another advantage of going digital is that you could get the source for contacting a customer. This helps you to do promotions for your business. So, that you could attract and build a group of loyal customers. You could also attract new customers through this/
6) You could build a brand on your own.
Cons
The major drawback here is that you need capital to invest in this service. If you manage to gather the capital required then you would be a successful person in the field
